Marketing Automation Specialist - Schaumburg or Toronto Location

Keypath Education is seeking a Marketing Automation Specialist to join our team. 

The Marketing Automation Specialist is responsible for the development, maintenance, and implementation of Keypath’s automated marketing communications. The primary objective of this role is to drive incremental growth in conversion through execution of automation efforts including email and text, as well as support the development and improvement of ad hoc email and text campaigns.

This role will work closely with key stakeholders across functions at Keypath, such as Marketing Operations, IT, Admissions, and Student Success. This role is highly accountable for the quality of all cross-functional automated marketing communications and audience segmentation used at Keypath and will report directly into the Marketing Automation Manager.  

Be Bold and Do Meaningful Work

It takes many skills to design and deliver the most career-relevant online programs with the world’s leading universities. If you’re looking to use your unique set of skills to make a difference, we are always on the lookout for diverse motivated individuals.

Responsibilities Include, But Are Not Limited To: 

• Work directly with Marketing Automation Manager to execute on the marketing automation strategy  
• Implement automated marketing campaigns in our CDP (currently Acoustic, moving to Salesforce Marketing Cloud), including building email templates, workflow logic streams, automation rules, audience segmentation query logic Monitor and report on automated email performance throughout the funnel Collaborate with IT to ensure data integrity from CRM to automation platform(s) 
• Address technical difficulties and implement/refine processes to minimize errors and mitigate risk 
• Work cross-functionally to complete automation projects from varying organizational functions 
• Provide internal consultation on email best practices 
• Work closely with Marketing to implement solutions that deliver a better end-to-end experience for the student 
• Conduct regular split-testing on customer segments, subject lines, template design & messaging 
• Ensure data collection and marketing communications adhere to spam & privacy laws 

Qualifications: 

Education: 

Bachelor’s degree in Marketing, Communication, Advertising, Business, or related field of study 

Experience: 

• Minimum 1-year experience in a Marketing Automation role
• Experience with marketing automation platforms (Acoustic/IBM Watson, Salesforce Marketing Cloud, Marketo, etc.) 
• Proven hands-on experience building and maintaining email templates with HTML/CSS 
• Knowledge of email marketing best practices  
• Experience using CRM platforms (Microsoft Dynamics, Salesforce, etc.) 
• Excellent interpersonal communication skills and ability to communicate technical issues 

Technical Skills: 

Proficient with Microsoft Office Suite including Outlook, Word, Excel, Power Point. Experience with CRM. 

Skills and Competencies

• Excellent written and oral communication skills
• Excellent attention to detail
• Proofreading skills
• A critical thinker
• Curious and confident to ask questions and learn quickly
• Ability to manage conflicting priorities and multiple tasks
• Team player
• Always demonstrate the Keypath values – Commitment, Collaboration, Innovation and Lifelong Learning

Benefits:

Keypath Education provides comprehensive and competitive health, dental, vision, pharmaceutical, travel, life and disability benefits for all Keypathers, including above-market allowances for all paramedical coverage. We also offer an employee and family assistance program (EAP) where dedicated resources and a helpline are available to our team.

Additional benefits include:

• RRSP company matching (CAD)
• 401K company matching (US)
• Generous paid leave policies
• Summer Flex/Family Flex days
• Work from home policy
• Volunteer time off
• On-site gym access

Professional Development Programs:

Diversity & Inclusion

Our differences are our greatest strength and result in better business. But this is simply an outcome of what is fundamental to who we are and what we believe in - diversity and inclusion. Visit our D&I section on our website to learn more.

Future Leaders

At Keypath, we are passionate about training and developing our team and offer Keypathers the opportunity to apply for our Future Leaders program twice a year to build or further develop their leadership skills within the company with the hopes of securing managerial and leadership positions.

Partner Degree Program & Tuition Reimbursement

One of our values is to Be a Lifelong Learner. To support you and your goals, we provide Keypathers the opportunity to enrol in one of our partner degree program and receive a degree for free. If you’d prefer to take a program at another institution, we offer a tuition reimbursement to support your growth and development.

About Keypath Education’s Schaumburg and Canada Offices:

Our US Corporate Headquarters is based in Schaumburg and is home to more than 240 full-time employees. Our Canada office is based in Toronto and is home to more than 60 full-time employees. We gather teams of experts from marketing, instructional design, web development, finance and student service backgrounds across the Toronto region to support university partners in Canada, US, and around the world.

Awarded Best Places to Work by Crain’s Chicago s, the Chicago Tribune and named to Inc. Magazine’s 5000 Fastest-Growing Companies at the Schaumburg office, and Certified as a Great Place to Work at the Toronto office. Whichever location you work, Keypath is passionate about supporting our communities and philanthropic efforts that align with our company mission. In both locations, we enjoy celebrating with company sponsored outings and value time off to reflect, recharge and prioritize the wellbeing of all Keypathers.

About Keypath Education:

Our global mission is: Educate professionals to transform their world. We do this by partnering with the world’s leading universities who want to deliver career-relevant education to professionals. Keypath Education provides a market-led & tech-focused online education solution. We set ourselves apart from other providers, thanks to our global team of education experts who provide us with a breadth of diversity and data, which allows us to respond quickly to the “Future of Work” trends. We have an unwavering commitment to the student experience, an unrivalled desire to innovate, and a drive to leave a positive mark on the world. 

Keypath acts as an extension of the university's team, keeping its brand and academic rigour intact while accelerating the growth and quality of the university program portfolio and providing an exceptional student experience through industry-leading technology. Services provided include market research, program development, marketing, student recruitment, retention, and course development. 
 
Aside from the great perks and investment in Keypathers learning and development, it's our culture that makes Keypath Education unique. We truly put our people first – our employees and our students. Our mantra is, "Be Bold and Do Meaningful Work." We seek out unique challenges. We move fast by choice. We push ourselves to be lifelong learners and demand the best from one another. It's what defines Keypath – and we wouldn't have it any other way.
 
To deliver on this mission, the first thing we did was hire the best and brightest leaders in online learning. We opened offices in Melbourne, Sydney, London, Chicago, Toronto, and have virtual employees all over the world to support our university partners.

While our journey is just beginning, our team has accomplished so much already. We work with more than 30 partners worldwide, supporting 100+ degree programs, more than 2,500 students in 75+ countries. Our university partners are recognized for their academic quality, with most being regionally or nationally ranked. Also, 13 are globally ranked - a distinction given to only 3% of universities in the world. 

Note: The above statements outline nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.

Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, colour, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.