Keypath LLC

Paid Media Specialist

Job ID
Location : Location


Paid Media Specialist


Keypath Education is currently looking for a Paid Media Specialist to join our team!


All Keypath Education roles are able to be fully remote (now and in the future), hybrid, or on-site. It’s YOUR choice!


The ideal candidate must have hands on experience working across Social or Search or both! You will be planning, executing and reporting on the down funnel metrics of your campaigns. You will be responsible for managing a group of higher education institutions and driving student leads for a host of online courses. The role requires a thorough understanding of paid digital strategy and the ability to work in concert with cross functional counterparts in a fast-paced environment.



Responsibilities Include, But Are Not Limited To:

  • Plan, setup and management of campaigns across search, social and RTB channels
  • Be aware of relevant business contract details and backend resources such as enrollment advisor bandwidth and class sizes to align paid media budget with internal resources and restrictions
  • Hypothesize, verify, run and share web page testing outcomes with paid digital team and relevant cross functional marketing teams
  • Understand everything from the core values to the historic down funnel conversion rates for your institutions and programs
  • Maintain current enrollment goals and provide cadenced forecasting for future enrollment goals
  • Provide forecasting for prospective institutions and courses as needed
  • Maintain clear and concise lines of communication with cross functional team members
  • Be the subject matter expert for all paid media queries


  • 2+ years’ experience with Facebook Ads, LinkedIn Ads or YouTube
  • 1+ years’ experience with Google Analytics
  • ~1-year experience Google Ads or Bing
  • Inherently analytical and able to tell a story with data
  • Pivot tables and VLOOKUP’s are very familiar to you
  • You don’t just highlight issues, you bring solutions
  • You work in paid media but still maintain an omnichannel approach with earned and owned media counterparts
  • Meticulously organized and a great communicator
  • Bachelor’s degree in Marketing, Business, Digital Media, related field or commensurate experience


Nice to Have:

  • Experience with Snapchat, TikTok, Pinterest, Twitter and Reddit
  • Experience with any Demand Side Platform (DV360, Trade Desk)
  • Experience with any tag management system (Google Tag Manager, Ad Servers)
  • Experience leveraging any Website Testing tool (Optimizely, A/B Tasty, Hotjar)
  • Experience with any Data Visualization tool (Data Studio, PowerBI, Domo, Tableau)
  • You’ve made updates to your landing pages using any Content Management System (Wordpress, Drupal)
  • You have experience or familiarity with the higher education industry


Why should I become a Keypather?

There are many reasons why Keypath Education should be your employer of choice:

  • Our culture makes Keypath Education unique – we love fun, we’re collaborative, we’re accountable and we’re successful as a team
  • We are strong advocates for Diversity & Inclusion which is evident by our D&I policy and practices across the business
  • We invest in our peoples own training and development


Additional benefits include:

  • Comprehensive and competitive health, dental, vision, pharmaceutical, travel, life and disability benefits
  • Employee and family assistance program (EAP)
  • RRSP company matching
  • Generous paid leave policies
  • Summer Flex/Family Flex days
  • Work from home policy
  • Volunteer time off
  • On-site gym access (when in office)
  • Stocked kitchen, games area, library
  • Professional development programs
  • Tuition reimbursement/Partner Degree Program


About Keypath Education:

The key to transforming education is to unlock greatness – in educators, in individuals and in our people. As a leading global EdTech company, Keypath Education partners with the world's leading educators to develop, design and deliver the most career-relevant online education solutions that meet the needs of the future-of-work and help solve global social and economic challenges. We are an international team of experienced education experts with offices and partners across the United States, Canada, the United Kingdom and Australia.


Our Canada Office:

Certified as a Great Place to Work, our Toronto office is home to more than 60 full-time employees. We gather teams of experts from marketing, instructional design, web development, finance and student service backgrounds across the Toronto region to support university partners in Canada and around the world.


Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, colour, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.


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