Keypath LLC

Social Media Specialist

Job ID
2020-3135
Job Location
US-IL-Schaumburg
Category
Marketing

Overview

Keypath Education is seeking a Social Media Specialist to join the Marketing Services team. The Social Media Specialist will play a key role on our team by supporting content-marketing efforts, managing audience interactions and reporting on growth trends and opportunities.

 

Be Bold and Do Meaningful Work

 

It takes many skills to design and deliver the most career-relevant online programs with the world’s leading universities. If you’re looking to use your unique set of skills to make a difference, we are always on the lookout for diverse motivated individuals

 

COVID UPDATE: We are working to finalize our long-term WFH policy; you can expect to spend a maximum of 2 days in the office when we do reopen.

Responsibilities

  • Supervise community management to drive positive brand conversations. Ensure questions, comments and related opportunities are handled with a well-executed, high-touch experience
  • Identify potential influencers/groups and develop a rapport that supports brand aspirations and communications/reputation goals
  • Further develop standards, expertise and best practices within Organic Social to inform and scale across all social channels
  • Monthly reporting and analysis on social metrics such as growth and engagement, across owned channels to guide and optimize overall social media platform tactics
  • Stay up to date on new social media tools, best practices, competitive activity and other social media leaders to bring early adopter technologies and trends to Keypath Education

Qualifications

Education:  Bachelor’s degree in Communications, Journalism, Marketing or Digital Media required

 

Experience:

  • 1-3 years related experience – social media and content creation
  • Proven success managing business-related social campaigns
  • Know how to write engaging captions and headlines
  • Demonstrated track record of increasing brand awareness and traffic to sites from social platforms
  • Proficiency with social analytics/measurement
  • Strong knowledge of social media and analytics, and how to leverage each to grow audience/traffic
  • Ability to prioritize and manage multiple projects
  • Ability to interface with various functions and stakeholders
  • Experience in the Higher Education industry preferred

Technical skills: Strong knowledge of Facebook, LinkedIn, Twitter and YouTube. Experience with HubSpot and Sprout Social is beneficial

 

Skills and Competencies

  • Excellent written and oral communication skills
  • Excellent attention to detail
  • Proofreading skills
  • A critical thinker
  • Curious and confident to ask questions and learn quickly
  • Ability to manage conflicting priorities and multiple tasks
  • Team player
  • Always demonstrate the Keypath values – Commitment, Collaboration, Innovation and Lifelong Learning

  

Benefits:

 

Keypath Education offers a comprehensive benefits package:

  • Medical, dental and vision coverage
  • Life insurance, disability and 401K
  • Generous paid leave policies
  • Tuition reimbursement program
  • Get a degree at one of our Partner Programs with free tuition!

 

 

About Keypath Education:

 

Our global mission is: Educate professionals to transform their world. We do this by partnering with the world’s leading universities who want to deliver career-relevant education to professionals. Keypath Education provides a market-led & tech-focused online education solution. We set ourselves apart from other providers, thanks to our global team of education experts who provide us with a breadth of diversity and data, which allows us to respond quickly to the “Future of Work” trends. We have an unwavering commitment to the student experience, an unrivalled desire to innovate, and a drive to leave a positive mark on the world. 

Keypath acts as an extension of the university's team, keeping its brand and academic rigor intact while accelerating the growth and quality of the university program portfolio and providing an exceptional student experience through industry-leading technology. Services provided include market research, program development, marketing, student recruitment, retention, and course development. 
 
Aside from the great perks and investment in our people's own learning and development, it's our culture that makes Keypath Education unique. We truly put our people first – our employees and our students. Our mantra is, "Be Bold and Do Meaningful Work." We seek out unique challenges. We move fast by choice. We push ourselves to be lifelong learners and demand the best from one another. It's what defines Keypath – and we wouldn't have it any other way.
 
To deliver on this mission, the first thing we did was hire the best and brightest leaders in online learning. We opened offices in Melbourne, London, Chicago, Toronto, and have virtual employees all over the world to support our university partners.

While our journey is just beginning, our team has accomplished so much already. We work with more than 25 partners worldwide, supporting 100+ degree programs. Our university partners are recognized for their academic quality, with most being regionally or nationally ranked. Also, 13 are globally ranked - a distinction given to only 3% of universities in the world. 

 

  

 

Note: The above statements outline nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.

 

Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

 

 

 

 

 

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