Keypath Education is currently looking for a Digital Media Specialist to join our team!

The ideal candidate must have hands on experience working across paid + organic search & content creation. You will be a full funnel marketer that drives student leads and enrolments for a set of higher education partners that reside in the UK. The role requires experience creating and executing holistic marketing strategies that nurture prospective students from the awareness stage all the way down to conversion.

Be Bold and Do Meaningful Work

It takes many skills to design and deliver the most career-relevant online programs with the world’s leading universities. If you’re looking to use your unique set of skills to make a difference, we are always on the lookout for diverse motivated individuals.

COVID UPDATE: We are working to finalize our long-term WFH policy; you can expect to spend a maximum of 2 days in the office when we do reopen.

• Manage all digital marketing efforts
• Plan, setup and management of paid campaigns across search, social and RTB channels
• Research, create and optimize content to create organic traction
• Monthly meta tag optimization
• Find and secure backlinks from relevant websites
• Be aware of relevant business contract details and backend resources such as enrollment advisor bandwidth and class sizes to align digital efforts with internal resources and restrictions
• Hypothesize, verify, run and share web page testing outcomes with digital team and relevant cross functional marketing teams
• Understand everything from the core values to the historic down funnel conversion rates for your institutions and programs
• Maintain current enrollment goals and provide cadenced forecasting for future enrollment goals
• Provide forecasting for prospective institutions and courses as needed
• Maintain clear and concise lines of communication with cross functional team members
• Be the subject matter expert for all paid, organic and content creation questions within your managed institutions

Education:  Bachelor’s degree in Marketing, Business, Digital Media, related field or commensurate experience

Experience:

For this role you must have the below:

• 1+ years’ experience Google Search or Bing
• 1+ years’ experience with Google Analytics
• 1+ years’ experience with SEO tools such as AHREF or SEMrush
• 1+ years’ experience with web testing tools such as Google Optimize or Hotjar or Crazy Egg
• 1+ years’ experience creating blog or SEO related content
• 1-year experience with Facebook Ads, LinkedIn Ads or YouTube
• Inherently analytical and able to tell a story with data
• Pivot tables and VLOOKUP’s are very familiar to you
• You don’t just highlight issues, you bring solutions
• Meticulously organized and a great communicator

Nice to have

• Experience with any tag management system (Google Tag Manager, Ad Servers)
• Experience with any Data Visualization tool (Data Studio, PowerBI, Domo, Tableau)
• You’ve made updates to your landing pages using any Content Management System (WordPress, Drupal)
• You have experience or familiarity with the higher education industry

Skills and Competencies

• Excellent written and oral communication skills
• Excellent attention to detail
• Proofreading skills
• A critical thinker
• Curious and confident to ask questions and learn quickly
• Ability to manage conflicting priorities and multiple tasks
• Team player
• Always demonstrate the Keypath values – Commitment, Collaboration, Innovation and Lifelong Learning

Benefits:

Keypath Education offers a comprehensive benefits package:

• Medical, dental and vision coverage
• Life insurance, disability and 401K
• Generous paid leave policies
• Tuition reimbursement program
• Get a degree at one of our Partner Programs with free tuition!

About Keypath Education:

Our global mission is: Educate professionals to transform their world. We do this by partnering with the world’s leading universities who want to deliver career-relevant education to professionals. Keypath Education provides a market-led & tech-focused online education solution. We set ourselves apart from other providers, thanks to our global team of education experts who provide us with a breadth of diversity and data, which allows us to respond quickly to the “Future of Work” trends. We have an unwavering commitment to the student experience, an unrivalled desire to innovate, and a drive to leave a positive mark on the world. 

Keypath acts as an extension of the university's team, keeping its brand and academic rigor intact while accelerating the growth and quality of the university program portfolio and providing an exceptional student experience through industry-leading technology. Services provided include market research, program development, marketing, student recruitment, retention, and course development. 
 
Aside from the great perks and investment in our people's own learning and development, it's our culture that makes Keypath Education unique. We truly put our people first – our employees and our students. Our mantra is, "Be Bold and Do Meaningful Work." We seek out unique challenges. We move fast by choice. We push ourselves to be lifelong learners and demand the best from one another. It's what defines Keypath – and we wouldn't have it any other way.
 
To deliver on this mission, the first thing we did was hire the best and brightest leaders in online learning. We opened offices in Melbourne, London, Chicago, Toronto, and have virtual employees all over the world to support our university partners.

While our journey is just beginning, our team has accomplished so much already. We work with more than 25 partners worldwide, supporting 100+ degree programs. Our university partners are recognized for their academic quality, with most being regionally or nationally ranked. Also, 13 are globally ranked - a distinction given to only 3% of universities in the world. 

Note: The above statements outline nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.

Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.