Marketing Manager 

As the Marketing Manager (MM), you will be responsible for the successful development and execution of marketing campaigns for the Online Program Management (OPM) partner school(s) that you are assigned to. You will be accountable for developing budgets, creating marketing plans and coordinating the execution of those plans to achieve key results for their portfolio. While this role does not include any direct reports, leadership and close collaboration is expected with internal channel experts in order to implement marketing tactics, analyse performance, and identify actions needed to meet objectives. As the MM, you are primarily accountable for achieving cost-effective student inquiry volume targets and secondarily for identifying and capturing target students who not only enroll but persist and graduate.

As the Marketing Manager, you will gain a deep understanding of the partner’s brand, programs and competition. You should be able to bring to Keypath Education an entrepreneurial spirit, critical thinking and a synergistic mindset.  In addition, a working knowledge of various marketing channels and tools used to creative effective campaigns such as marketing research, creative, PPL, digital media, SEO, email marketing, web site development and social media with a focus on ROI for lead generation is desired.  

Be Bold and Do Meaningful Work

It takes many skills to design and deliver the most career-relevant online programs with the world’s leading universities. If you’re looking to use your unique set of skills to make a difference, we are always on the lookout for diverse motivated individuals.

COVID UPDATE: We are working to finalize our long-term WFH policy; you can expect to spend a maximum of 2 days in the office when we do reopen.

• Working with an Associate Director of Marketing, the Marketing Manager will be responsible for successful program marketing launches
• Dotted line relationship with the OPM’s Managing Director for all partner marketing services
• Develop deep understanding of partner programs
• Brand
• Target student
• Competitors
• Value prop/differentiation by program
• Goals, objectives and constraints
• Communicate strategy and direction for partner school to internal resources
• Manage marketing campaign execution
• Understand and communicate partner program brand and target students
• Set and update campaign performance expectations for internal teams
• Monitor KPIs to ensure planned performance expectations are met
• Review creative and project status plans and escalate issues as necessary
• With internal teams, develop and monitor testing plans

Accountable for:

• Influencing key performance metrics including front-end inquiry volume and CPI targets, as well as new student pipeline progression
• Adjusting marketing plans to meet enrollment forecasts
• Impacting the full student experience through cross functional initiatives

Education: Bachelor’s degree in Marketing, Advertising, Business, or related field of study

Experience:

3+ years demonstrated experience in the following:

• Successful account management showing retention, growth and profitability
• Proven ability to interpret data from multiple sources and translate into successful campaigns
• Strong presentation skills to internal and external clients at all levels
• Media and integrated marketing savvy
• Experience managing budgets and expenses
• Demonstrated critical thinking skills, decision-making, and problem-solving skills

Special Requirements Specific to Job:

• Able to develop and manage to performance metrics
• Proactive
• Excellent written and oral communication skills and the ability to communicate at all levels of the organization
• Strong attention to detail
• Customer service skills
• Respected leader
• Agency type experience preferred
• An understanding of the Higher Education and Post-Secondary Education sector preferred
• Always demonstrate the Keypath values – Commitment, Collaboration, Innovation and Lifelong Learning

Technical skills: Proficient with Microsoft Office Suite including Outlook, Word, Excel, Power Point. Experience with CRM.

Benefits:

Keypath Education provides comprehensive and competitive health, dental, vision, pharmaceutical, travel, life and disability benefits for all Keypathers, including above-market allowances for all paramedical coverage. We also offer an employee and family assistance program (EAP) where dedicated resources and a helpline are available to our team.

Additional benefits include:

• RRSP company matching (CAD)
• 401K company matching (US)
• Generous paid leave policies
• Summer Flex/Family Flex days
• Work from home policy
• Volunteer time off
• On-site gym access

Professional Development Programs:

Diversity & Inclusion

Our differences are our greatest strength and result in better business. But this is simply an outcome of what is fundamental to who we are and what we believe in - diversity and inclusion. Visit our D&I section on our website to learn more.

Future Leaders

At Keypath, we are passionate about training and developing our team and offer Keypathers the opportunity to apply for our Future Leaders program twice a year to build or further develop their leadership skills within the company with the hopes of securing managerial and leadership positions.

Partner Degree Program & Tuition Reimbursement

One of our values is to Be a Lifelong Learner. To support you and your goals, we provide Keypathers the opportunity to enrol in one of our partner degree program and receive a degree for free. If you’d prefer to take a program at another institution, we offer a tuition reimbursement to support your growth and development.

About Keypath Education’s Schaumburg and Canada Offices:

Our US Corporate Headquarters is based in Schaumburg and is home to more than 240 full-time employees. Our Canada office is based in Toronto and is home to more than 60 full-time employees. We gather teams of experts from marketing, instructional design, web development, finance and student service backgrounds across the Toronto region to support university partners in Canada, US, and around the world.

Awarded Best Places to Work by Crain’s Chicago s, the Chicago Tribune and named to Inc. Magazine’s 5000 Fastest-Growing Companies at the Schaumburg office, and Certified as a Great Place to Work at the Toronto office. Whichever location you work, Keypath is passionate about supporting our communities and philanthropic efforts that align with our company mission. In both locations, we enjoy celebrating with company sponsored outings and value time off to reflect, recharge and prioritize the wellbeing of all Keypathers.

About Keypath Education:

Our global mission is: Educate professionals to transform their world. We do this by partnering with the world’s leading universities who want to deliver career-relevant education to professionals. Keypath Education provides a market-led & tech-focused online education solution. We set ourselves apart from other providers, thanks to our global team of education experts who provide us with a breadth of diversity and data, which allows us to respond quickly to the “Future of Work” trends. We have an unwavering commitment to the student experience, an unrivalled desire to innovate, and a drive to leave a positive mark on the world. 

Keypath acts as an extension of the university's team, keeping its brand and academic rigour intact while accelerating the growth and quality of the university program portfolio and providing an exceptional student experience through industry-leading technology. Services provided include market research, program development, marketing, student recruitment, retention, and course development. 
 
Aside from the great perks and investment in Keypathers learning and development, it's our culture that makes Keypath Education unique. We truly put our people first – our employees and our students. Our mantra is, "Be Bold and Do Meaningful Work." We seek out unique challenges. We move fast by choice. We push ourselves to be lifelong learners and demand the best from one another. It's what defines Keypath – and we wouldn't have it any other way.
 
To deliver on this mission, the first thing we did was hire the best and brightest leaders in online learning. We opened offices in Melbourne, Sydney, London, Chicago, Toronto, and have virtual employees all over the world to support our university partners.

While our journey is just beginning, our team has accomplished so much already. We work with more than 30 partners worldwide, supporting 100+ degree programs, more than 2,500 students in 75+ countries. Our university partners are recognized for their academic quality, with most being regionally or nationally ranked. Also, 13 are globally ranked - a distinction given to only 3% of universities in the world. 

Note: The above statements outline nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.

Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, colour, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.