Keypath LLC

Paid Media Specialist

Job ID
2020-3048
Job Location
CA-Toronto | US-IL-Schaumburg
Category
Digital/Interactive

Overview

 Be Bold and Do Meaningful Work

 

It takes many skills to design and deliver the most career-relevant online programs with the world’s leading universities. If you’re looking to use your unique set of skills to make a difference, we are always on the lookout for diverse motivated 

 

Keypath Education is currently looking for a Paid Media Specialist to join our team!

 

The ideal candidate must have hands on experience working across Social or Search or both! You will be planning, executing and reporting on the down funnel metrics of your campaigns. You will be responsible for managing a group of higher education institutions and driving student leads for a host of online courses. The role requires a thorough understanding of paid digital strategy and the ability to work in concert with cross functional counterparts in a fast-paced environment.

 

 

Responsibilities

Responsibilities Include, But Are Not Limited To:

  • Plan, setup and management of campaigns across search, social and RTB channels
  • Be aware of relevant business contract details and backend resources such as enrollment advisor bandwidth and class sizes to align paid media budget with internal resources and restrictions
  • Hypothesize, verify, run and share web page testing outcomes with paid digital team and relevant cross functional marketing teams
  • Understand everything from the core values to the historic down funnel conversion rates for your institutions and programs
  • Maintain current enrollment goals and provide cadenced forecasting for future enrollment goals
  • Provide forecasting for prospective institutions and courses as needed
  • Maintain clear and concise lines of communication with cross functional team members
  • Be the subject matter expert for all paid media queries

Qualifications

Required Skillsets

For this role you must have the below:

  • 2+ year’s experience with Facebook Ads, LinkedIn Ads or YouTube
  • 1+ year’s experience with Google Analytics
  • ~1 year experience Google Ads or Bing
  • Inherently analytical and able to tell a story with data
    • Pivot tables and vlookups are very familiar to you
  • You don’t just highlight issues, you bring solutions
  • You work in paid media but still maintain an omnichannel approach with earned and owned media counterparts
  • Meticulously organized and a great communicator
  • Bachelor’s degree in Marketing, Business, Digital Media, related field or commensurate experience

 Nice to have

  • Experience with Snapchat, TikTok, Pinterest, Twitter and Reddit
  • Experience with any Demand Side Platform (DV360, Trade Desk)
  • Experience with any tag management system (Google Tag Manager, Ad Servers)
  • Experience leveraging any Website Testing tool (Optimizely, A/B Tasty, Hotjar)
  • Experience with any Data Visualization tool (Data Studio, PowerBI, Domo, Tableau)
  • You’ve made updates to your landing pages using any Content Management System (Wordpress, Drupal)
  • You have experience or familiarity with the higher education industry

 

Benefits:

 

Keypath Education offers a comprehensive benefits package:

  • Medical, dental and vision coverage
  • Life insurance, disability and RRSP
  • Generous paid leave policies
  • Tuition reimbursement program
  • Get a degree at one of our Partner Programs with free tuition!

 

About Keypath Education:

 

Our global mission is: Educate professionals to transform their world... We do this by partnering with the world’s leading universities who want to deliver career-relevant education to more professionals, Keypath Education provides a market-led & tech-focused online education solution. We set ourselves apart from other providers thanks to our global team of education experts who provide us with a breadth of diversity and data, which allows us to respond quickly to the “Future of Work” trends. We have an unwavering commitment to the student experience, an unrivalled desire to innovate, and a drive to leave a positive mark on the world. 

Keypath acts as an extension of the university's team, keeping its brand and academic rigor intact while accelerating the growth and quality of the university program portfolio and providing an exceptional student experience through industry-leading technology. Services provided include market research, program development, marketing, student recruitment, retention, and course development. 
 
Aside from the great perks and investment in our people's own learning and development, it's our culture that makes Keypath Education unique. We truly put our people first – our employees and our students. Our mantra is, "Be Bold and Do Meaningful Work." We seek out unique challenges. We move fast by choice. We push ourselves to be lifelong learners and demand the best from one another. It's what defines Keypath – and we wouldn't have it any other way.
 
To deliver on this mission, the first thing we did was hire the best and brightest leaders in online learning. We opened offices in Melbourne, London, Chicago, Toronto, and have virtual employees all over the world to support our university partners.

While our journey is just beginning, our team has accomplished so much already. We work with more than 25 partners worldwide, supporting 100+ degree programs. Our university partners are recognized for their academic quality, with most being regionally or nationally ranked. Also, 13 are globally ranked - a distinction given to only 3% of universities in the world. 

 

  

 

Note: The above statements outline nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.

 

Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

 

 

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