Keypath LLC

PPC Specialist

Job ID
2020-2975
Job Location
AU-Melbourne
Category
Marketing

Overview

Keypath Education is an education services company, transforming the higher education experience in Australia by partnering with Universities to deliver innovative postgraduate courses online. Our mission is to change lives through education and to be the leading provider of marketing, enrolment management and career planning services to Universities.

 

Unlock greatness with Keypath Education! 

Responsibilities

The opportunity

 

We're looking for a performance-driven PPC/SEM Specialist to join our growing Marketing team. In this newly created role, the successful candidate will be responsible for managing the Paid Search and Paid Social channels for our university partners. You will design and implement strategies that are aimed at generating student leads and ultimately maximise return on investment. Also, you will create and communicate reports that analyse the development, placement, and overall effectiveness of Paid Channels.

 

This will be achieved by

  • Create and implement paid search, paid social and retargeting campaigns for university partners based on an allocated budget

  • Analyse, monitor, and report on lead generation performance from click through to enrolment

  • Project monthly/annual spend and performance to inform business decision-making

  • Assist in buying and placing digital media at a global level

  • Build and maintain positive relationships with internal teams and external agencies

  • Lead cross-functional marketing projects where required

  • Work with Web Designer to build landing pages and implement CRO testing strategy and provide recommendations to improve UX and customer journey

  • Meet and exceed goals and KPIs

Qualifications

Success in this role comes down to a few key elements

 

To be successful in the role you will need strong analytical skills and critical thinking. You will make data-driven decisions and be confident working towards performance targets. You will also have:

  • Minimum 2+ years' experience in a Digital Marketing role

  • Hands-on experience managing high performance PPC campaigns

  • Strong experience advertising with AdWords, Facebook and LinkedIn

  • Strong numerical reasoning and analytical capability

  • Confident engaging with stakeholders and ability to clearly communicate technical issues

  • Advanced knowledge of Excel

  • Bachelor's degree in Media, Marketing, IT or a related field of study (preferred)

 

Why join us?

 

There are many reasons why Keypath Education should be your employer of choice:

  • Our culture makes Keypath Education unique – we love fun, we’re collaborative, we’re accountable and we’re successful as a team!

  • We are strong advocates for Diversity & Inclusion which is evident in our D&I statistics and practices across the business

  • We invest in our peoples own training and development

  • We offer paid parental leave (6 weeks) and paid volunteering leave (1 day annually)

  • We have introduced an Environmental Sustainability Group that are actively introducing positive change from within the business

Our mantra is “Be Bold and Do Meaningful Work”. We seek out unique challenges. We move fast by choice. It’s what defines Keypath – and we wouldn’t have it any other way!

 

Join us as we build meaningful connections and change lives through education!

 

Keypath Education strongly encourages applications from Aboriginal and/or Torres Strait Islander peoples, people from Culturally and Linguistically Diverse Backgrounds, People with Disability, and people from the LGBTQIA+ Community.

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