Keypath LLC

Marketing Automation Manager

Job ID
2019-2773
Job Location
AU-Melbourne
Category
Marketing

Overview

Keypath Education is an education services company, transforming the higher education experience in Australia by partnering with Universities to deliver innovative postgraduate courses online. Our mission is to change lives through education and to be the leading provider of marketing, enrolment management and career planning services to Universities.

 

It’s an exciting time to join us!

Responsibilities

The opportunity

 

As our Marketing Automation Manager you will be responsible for the development, implementation and analysis of Keypath’s automated marketing communications. You will implement automated solutions that drive incremental growth to student conversion and retention rates across Keypath’s online portfolio.

 

This will be achieved by

  • Creating and optimising automated campaigns that drive improved performance and efficiency throughout each stage of the customer journey
  • Establishing measurement frameworks for all email, SMS and automation activity and reporting regularly on performance
  • Championing the marketing automation platform (IBM Watson) and providing technical support to the Marketing team
  • Conducting regular split-testing on customer segments, subject lines, landing pages, template designs and messaging
  • Engaging key stakeholders to identify and implement solutions to drive improved efficiency
  • Implementing solutions that deliver a better end-to-end experience for the student
  • Addressing technical difficulties and implementing processes to minimise errors and mitigate risks
  • Being a custodian of the CRM, ensuring data accuracy and integrity is maintained

Qualifications

Success in this role comes down to a few key elements

  • Tertiary qualification in Media, Marketing, Business, IT or a related field of study
  • 3 years’ experience in an Email/Automation marketing role
  • Advanced experience with marketing automation platforms (IBM Watsons, Marketo, etc.)
  • Advanced experience using CRM platforms (Microsoft Dynamics, Salesforce, etc.)
  • Advanced knowledge of Google Analytics, or similar
  • Proven hands-on experience building and maintaining email templates with HTML/CSS
  • Advanced knowledge of Excel
  • Excellent stakeholder management skills and ability to communicate technical issues
  • Strong numerical reasoning and analytical capability

Why join us?

 

There are many reasons why Keypath Education should be your employer of choice:

  • Our culture makes Keypath Education unique – we love fun, we’re collaborative, we’re accountable and we’re successful as a team!
  • We are strong advocates for Diversity & Inclusion which is evident in our D&I statistics and practices across the business
  • We invest in our peoples own training and development
  • We offer paid parental leave (6 weeks) and paid volunteering leave (1 day annually)
  • We have introduced an Environmental Sustainability Group that are actively introducing positive change from within the business
  • Bright, modern, colourful and central office space in Melbourne CBD
  • Free breakfast and fruit for employees every day

 

Our mantra is “Be Bold and Do Meaningful Work”. We seek out unique challenges. We move fast by choice. It’s what defines Keypath – and we wouldn’t have it any other way!

Join us as we build meaningful connections and change lives through education!

 

Keypath Education strongly encourages applications from Aboriginal and/or Torres Strait Islander peoples, people from Culturally and Linguistically Diverse Backgrounds, People with Disability, and people from the LGBTQIA+ Community.

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