Keypath Education is seeking an SEO Specialist to join the team in North York.
The SEO Specialist is responsible for the search engine optimization of university partners online websites to optimize programmatic website traffic from all sources and deliver high-converting inquiries. This includes identifying and executing the on-page and off-page strategy, inquiry projections and reforecasts, budget management and performance analysis of the website. The specialist should audit partner site performance and make recommendations to meet or exceed inquiry and start goals.
Responsibilities Include, But Are Not Limited To:
The on-page optimization component of this position includes proficiently performing the following activities:
The off-page component of this position includes effectively performing the following activities:
The conversion optimization component of this position includes the following activities:
The Social Media components of this position include the following activities:
Things That Should Be in Your Background:
Special Requirements Specific to Job:
Keypath partners with leading colleges and universities in North America, Australia and the UK to deliver the world’s best prepared students. Keypath Education partners with higher education institutions in North America, Australia and the UK to deliver the world’s best prepared students as we launch online programs, grow enrollment, improve learning and connect education to careers. Education is the foundation for our connection with our university partners, their students, our colleagues and our mission to change lives through education. Since its beginning more than 26 years ago, Keypath has been on the forefront of the higher education industry evolution.
Why It Is So Great to Work at Keypath Education:
Keypath offers a high-energy culture that is team-focused, data driven, challenging and exciting. We work hard, but our offices filled with people who like working together. People understand what is expected of them and are empowered to make the right decisions that achieve results in an ethical way.
Keypath offers a comprehensive benefits package:
Note: The above statements outline describe nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.
Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.