Keypath LLC

  • SEO Specialist

    Job ID
    2018-2521
    Job Location
    CA-Toronto
    Category
    Digital/Interactive
  • Overview

    Keypath Education is seeking an SEO Specialist to join the team in North York.

     

    The SEO Specialist is responsible for the search engine optimization of university partners online websites to optimize programmatic website traffic from all sources and deliver high-converting inquiries. This includes identifying and executing the on-page and off-page strategy, inquiry projections and reforecasts, budget management and performance analysis of the website. The specialist should audit partner site performance and make recommendations to meet or exceed inquiry and start goals. 

    Responsibilities

    Responsibilities Include, But Are Not Limited To: 

     

    The on-page optimization component of this position includes proficiently performing the following activities:

    • Annual competitive analysis of peer institutions to develop/refine keyword strategy.
    • Optimize current content and uncover new opportunities through keyword research.
    • Monthly meta tag and content optimization.
    • Analysis of site architecture and opportunities for improvement.
    • Learn new SEO skills and stay on top of the rapidly evolving SEO field.

    The off-page component of this position includes effectively performing the following activities:

    • Research websites that can aid in attracting backlinks.
    • Make phone calls and email relevant websites in order to earn high-quality links.
    • Track the effectiveness of the campaign.
    • Develop new and execute strategies for increasing the web presence of our clients’ websites.
    • Ensure use of only “white hat” SEO practices, which will ensure favorable rankings in SERPs.

    The conversion optimization component of this position includes the following activities:

    • Recommend and execute modifications to the conversion path on the site.
    • Identify and execute site usability or user-experience (UX) enhancements.
    • Establish and execute testing strategy to build traffic, site engagement and conversion rate.
    • Weekly reporting on performance to goal to Marketing Manager.

    The Social Media components of this position include the following activities:

    • Develop annual content calendar with Director of Content Marketing
    • Social media creation/optimization (social networks, videos, forums, blogs, etc.)
    • Social media monitoring
    • Determine where to allocate dollars to boost posts, etc.
    • Work closely with PPC regarding Social Network integration (FB, LinkedIn, Twitter, etc.)

    Qualifications

    Things That Should Be in Your Background:

     

    Education:         

    • College degree in Business, Marketing, Entrepreneurship, Communications, Journalism or commensurate experience

     

     

         Experience:

    • Making SEO recommendations and implementing SEO strategies on websites.
    • Proven track record for accurate inquiry projections and forecasts from SEO channel
    • The candidate should be comfortable communicating the value of SEO to clients and also assessing the SEO needs of clients.  The candidate will also need the ability to communicate technical issues in an easy to understand way.
    • SEO specialist will also need the ability to communicate technical issues in an easy to understand way.
    • Becoming a successful Internet marketer demands a willingness to keep up on industry news and stay informed. 
    • The candidate should be able to manage multiple simultaneous projects
    • Demonstrated critical thinking skills, decision-making, and problem-solving skills.
    • Excellent written and verbal communications skills including the ability to successfully work with all levels of management.
    • Supervisory management skills and the ability to oversee delegated tasks. 
    • Proven ability to effectively provide training and explain processes and procedures.
    • Knowledge of planning processes and issues.

     

       Technical skills:

    • Proficient with Microsoft Office Suite including Outlook, Word, Excel, Power Point, Publisher.  Knowledge of HTML/CSS and website administrations, Drupal and/or Wordpress experience, Google Analytics, Crazy Egg experience.

     

    Special Requirements Specific to Job:

    • An understanding of the Higher Education and Post-Secondary Education sector
    • Self-motivated
    • Proactive
    • Able to multitask
    • Excellent written and oral communication skills
    • Strong attention to detail
    • Customer service skills
    • Team player

     

    About Keypath:

    Keypath partners with leading colleges and universities in North America, Australia and the UK to deliver the world’s best prepared students. Keypath Education partners with higher education institutions in North America, Australia and the UK to deliver the world’s best prepared students as we launch online programs, grow enrollment, improve learning and connect education to careers. Education is the foundation for our connection with our university partners, their students, our colleagues and our mission to change lives through education. Since its beginning more than 26 years ago, Keypath has been on the forefront of the higher education industry evolution.

     

    Why It Is So Great to Work at Keypath Education:

    Keypath offers a high-energy culture that is team-focused, data driven, challenging and exciting. We work hard, but our offices filled with people who like working together. People understand what is expected of them and are empowered to make the right decisions that achieve results in an ethical way.

     

    Benefits:

    Keypath offers a comprehensive benefits package:

    • Medical, dental and vision coverage
    • Life insurance, disability and RSSP
    • Generous paid leave policies
    • Tuition reimbursement program

     

    Note: The above statements outline describe nature and level of work performed by individuals assigned to this position and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.

     

    Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

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