Associate Director of Marketing
Keypath Education is seeking an Associate Director of Marketing for our Schaumburg office. This person will play a critical role in developing and implementing digital, traditional and direct-response marketing initiatives to drive student lead generation and starts. In this role you will directly manage an assigned portfolio of university partners and programs, and the associated budgets, with the support from our internal digital media shared services team. The ADM is also responsible for nurturing activities to ensure lead quality, start and cost-per-start targets are being achieved.
You will be taking on a unique opportunity of planning and development activities to build strong online brands for partner universities, research and develop program portfolios and build strong relationships with partners to ensure long term partnership success.
Responsibilities Include, But Are Not Limited To:
Things That Should Be in Your Background:
Experience and attributes:
Noteworthy Requirements Specific to Job:
About Keypath Education:
Keypath Education is dedicated to creating global access to high-quality online education by partnering with the world’s best universities to launch and grow high-quality degree programs with its online program management (OPM) services. Through OPM partnerships, Keypath acts as an extension of the university’s team, keeping its brand and academic rigor intact while accelerating the growth and quality of the university program portfolio and providing an exceptional student experience through industry-leading technology. Services provided include market research, capital investment, program development, marketing, student recruitment, retention and course development. The company supports more than 20+ partners and 80+ online programs worldwide via its offices and teams in the United States, Canada, the U.K. and Australia. Learn more at keypathedu.com.
Why It Is So Great to Work at Keypath Education:
Keypath offers a high-energy culture that is team-focused, data driven, challenging and exciting. We work hard, but our offices filled with people who like working together. People understand what is expected of them and are empowered to make the right decisions that achieve results in an ethical way.
Keypath offers a comprehensive benefits package:
Note: The above statements outline describe nature and level of work performed by individuals assigned to this position, and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.
Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.