Keypath LLC

  • Director of Corporate Marketing & Communications

    Job ID
    2018-2450
    Job Location
    US-IL-Schaumburg
    Category
    Marketing
  • Overview

    The Director of Corporate Marketing & Communications develops, oversees, and implements the overall company marketing, communications, and public relations strategy for Keypath Education globally. This role drives Keypath brand standards and ensures the integrity of the brand across all mediums. The Director of Corporate Marketing & Communications, in partnership with executive leadership, interprets company goals and business objectives translating them into marketing, communications, and PR strategies.

     

    Responsibilities

    • Develops the strategic direction for, oversees, and executes, all internal and external communications for Keypath including print, web, and social media
    • Develops and implements strategy for marketing Keypath to prospective and current partners, investors and employees
    • Develops and enforces brand guidelines/standards and ensures consistent adherence to guidelines for all marketing, communications and materials both internally and externally
    • Responsible for hands-on management of the corporate website and collaborates with internal digital media experts on digital media and search engine optimization programs to build brand awareness and generate new leads for business development
    • Creates robust library of collateral, presentations, brochures, case studies, white papers, web content, newsletters, signage, ads, and sales tools to support marketing objectives and efforts with input from product leaders, executives and sales
    • Engages various audiences through a fully integrated demand generation campaign by maximizing a variety of communication methods, vehicles, and technologies
    • Implements content marketing strategy that complements all other marketing initiatives
    • Conducts market research on competitive services and firms, as well as industry trends and techniques, so that Keypath remains competitive in the market
    • Event planning and execution duties for key company events including: tradeshows, partner events, industry events, etc.
    • Creates, analyzes, and communicates monthly marketing reports to CEO and executives
    • Manages departmental budget planning and oversight
    • Other duties, as assigned

     

    Qualifications

    • Education: Minimum of a Bachelor’s degree in advertising, marketing, or management.

     

    • Experience: Five+ years demonstrated experience in the following:
    • Development and execution of a corporate marketing communications strategy
    • Work cross-functionally to deliver on strategy and achieve company goals
    • Excellent written and verbal communication skills with the ability to communicate with all levels of the organization, including C-suite
    • Website, digital media, and search engine optimization knowledge and ability to be hands-on with program management
    • Hubspot or similar marketing automation tool
    • Familiarity with Salesforce or Microsoft Dynamics CRM system
    • Managing a budget and the ability to control costs
    • Ad development and creation including story boarding, art direction, and message/copy development
    • Connecting campaigns and marketing efforts to profitability goals and ROI
    • Development, implementation, or execution of brand standards policies and Style Guide
    • Event planning such as trade shows, corporate events
    • Experience managing a team of freelance content and design professionals

     

    • Technical skills: Proficient in the use of Microsoft Office Suite including Outlook, Word, Excel, Power Point, and Publisher. Adobe Creative Suite preferred but not required.

     

    • Management: Prior supervisory experience leveraging a team to achieve goals, meets deadlines, and support company initiatives. Managing web and print designers.

     

    • Special Requirements Specific to Job
    • Proactive and self-motivated
    • Ability to handle multiple projects and deadlines with minimal supervision

     

     

    About Keypath Education:

     

    Keypath Education is dedicated to creating global access to high-quality online education by partnering with the world’s best universities to launch and grow high-quality degree programs with its online program management (OPM) services. Through OPM partnerships, Keypath acts as an extension of the university’s team, keeping its brand and academic rigor intact while accelerating the growth and quality of the university program portfolio and providing an exceptional student experience through industry-leading technology. Services provided include market research, capital investment, program development, marketing, student recruitment, retention and course development. The company supports more than 20+ partners and 80+ online programs worldwide via its offices and teams in the United States, Canada, the U.K. and Australia. Learn more at keypathedu.com.

     

    Why It Is So Great to Work at Keypath Education:

     

    Keypath offers a high-energy culture that is team-focused, data driven, challenging and exciting. We work hard, but our offices filled with people who like working together. People understand what is expected of them and are empowered to make the right decisions that achieve results in an ethical way.

     

    Benefits

    Keypath offers a comprehensive benefits package:

    • Medical, dental and vision coverage
    • Life insurance, disability and 401(k)
    • Generous paid leave policies
    • Tuition reimbursement program

     

    Note: The above statements outline describe nature and level of work performed by individuals assigned to this position, and are not intended to be an exhaustive list of all responsibilities and skills required. All employees may be required to occasionally perform duties outside of their normal responsibilities as needed.

     

    Keypath Education is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. Keypath’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

     

     

     

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